The brands that own retention can weather any storm. Will yours be one of them?

I help customer-obsessed brands turn every touchpoint into a moment of delight through lifecycle emails. So you can deepen trust. Reduce churn. And turn skeptics into forever fans.

Tell me more

Ralitsa Minkova

@ralitsaminkova

Lifecycle Email Strategist & Conversion Copywriter for customer-obsessed brands

EverySaaS and eCom founder wants better messaging.

Better emails. Better everything.

You know... the kind of copy that captivates. Compels. Convinces.

And moves your potential users and customers to act.

The kind of copy that can convert even the *most* skeptical buyer into a loyal fan.

And, while everyone's obsessing over acquisition costs...

The one question few brands dare to ask is this:

"What's the strategy behind our messaging in the first place?"

See, even if you have one killer email with a gem of a subject line, that one GOOD email will hardly save you from a poorly thought-out email strategy.

Because, ultimately, a strategy focused on your brand’s needs, objectives, and audience will outlive and outperform any short-term marketing fad.

And that’s exactly what I have to offer:

Big-picture strategy

An email and messaging strategy that honors your brand’s values, aligns with your mission, and paves the way for those ambitious (yet realistic) goals you've got.

A solid workflow process

We'll dig deep into your brand's DNA, understand the worldview of your ideal audience, and craft copy that respects your customer’s journey every step of the way. Sans sleaze or FOMO-bloated tactics.

A committed business partner

Someone you can lean on, knowing they've got not only your best interest in mind but your customers' too. And who also values your expertise, believes in your brand, and has a knack for connecting those dots.

Ralitsa delivers a full-package service. She offered great email content along with quality insight outside of the email copy. Writing email copy is one thing but having someone looking at the big picture is something else entirely. Based on my brief experience working with Ralitsa, I'd highly recommend her to any business owner who's serious about their email marketing.

BRIAN FELDBLOOM

ALPHA DOG AT NATURALLYURBAN.COM

Hey there! I'm Ralitsa.

(pronounced rA-li-tsah)

And I believe that one can never have too many books or enough deep conversations. I also believe that:

Selling what *you* believe in should feel extraordinary.

And if you’re in the business of impacting people or making their lives better, easier, or more mindful...

Selling should never feel anything BUT empowering.

As an empathy-driven email strategist and conversion copywriter, my job is to help you do one thing:

Leverage the power of the right words. So you can build genuine, long-lasting relationships with your audience.

Relationships built on trust, empathy, and integrity that lead to more sales, higher retention, and a delightful customer experience for anyone who chooses to buy from you.

Think we'd be a fit?

Ralitsa is a highly-skilled conversion copywriter; someone who thinks with her brain and consults with her heart. I feel lucky and blessed to have had the opportunity to benefit from her level of mastery and craftsmanship.

She is meticulous, organised, dedicated, and ridiculously easy to work with. Some of the best qualities you could find in a seasoned professional. She is also incredibly kind and patient with her clients.

I absolutely love how quickly she’s able to roll up her sleeves, get deep into a complex project, understand it thoroughly from all angles, and advise the best steps to achieve ambitious goals.

She performs her research and copywriting duties with surgical precision, which makes her deliverables worth 10x more than what she charges for.

Rohan Chandrashekhar

Managing partner at buzzvalve.com